Fong brothers los angeles

In turn, others in that neighborhood are picking up the baton and running with it, also via digital social media. The do-it-yourself element is key, especially in a part of town that doesn't enjoy anywhere near the kind of media industry saturation as Mid-City or the Westside.

And while the SGV draws its share of the creative class, especially because of its strong school districts, it still doesn't compare to the San Fernando Valley as the traditional home of media elite or their work force. Digital tools can't instantly level the playing field; the SGV won't attain the iconic status of a Venice or Beverly Hills just because a video goes viral.

But what the region has often lacked in the past is what social scientists would call "cultural capital" which, in this context, is a fancier way of saying a "cool factor. It's not a coincidence that this has been the focal point of their songs so far: we're likely living through a golden age where food knowledge has become valuable cultural capital. Sites like Chowhound and Yelp, to say nothing about the countless Tumblr and Facebook posts devoted to eating, are now part of how we break our daily bread amongt other dishes.

David Fung thinks that Asian Americans, especially, are well-positioned to capitalize on this trend given how their attitude toward food is partially inherited: "my parents could probably about food for an hour. The way to diss each other in their church group is to diss each other's cooking. However, the most important point comes back to how the generation of Asian Americans that the Fung Bros.

However, Lin plays for New York and is from the Bay Area; if the Fungs had a more local symbol to champion, it'd probably be the humble boba - we are talking about tapioca balls, remember. The "boba life" was part of their initial inspiration and as tea lounges continue to spread across the SGV, the Fung Bros. They aren't alone either. David insists that a local tea lounge chain, Half and Half, is on the verge of becoming the next big thing and he shares, "there's this new class of girls and guys who are boba connoisseurs, all they do is go to these places and analyze their boba and Half and Half is their favorite.

Gold was likely the first mainstream critic in America to champion the hole-in-the-wall eateries of the SGV and for many younger food fanatics, Gold's Counter Intelligence column has been the Bible to finding places to eat in the area. Dig this story? Also, follow Artbound on Facebook , Twitter , and Youtube. Artbound Start watching. Fine Cut Start watching. SoCal Wanderer Start watching. Earth Focus Presents Start watching. Muhammad Ali Start watching.

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Lost LA Start watching. After making a few funny rap songs about food and putting the music videos on YouTube, people started to take notice — viewers across the world appreciated the subtle blend of the equal parts: rapper, comedian, and foodie. Follow on Instagram. Follow on Facebook. Growing up in the Seattle suburbs, brothers David and Andrew were fascinated by hip-hop, comedy, and food.

David Fung. Follow on Twitter.